I hadn’t seen George Armitage’s 1997 John Cusack as existential hitperson comedy Grosse Pointe Blank since middle school.  But Friday night/Saturday morning, I happened upon it on TNT in all its pan & scan, edited for TV glory while flipping channels during a case of took-the-Mucinex-too-late insomnia that is all too common during autumn’s allergy season.  While the movie holds up quite well (even though everyone involved is clearly too old to be at a 10-year high school reunion—much older than my classmates and I who have ours scheduled for next year), I noticed something that made my late night time killer worthwhile. During Cusack and Jeremy Piven’s metaphor-laden disposal of a body wrapped in high school pep rally banners, a hair flickered across the screen, evidence that someone had forgotten to clear the film gate before shooting the scene.  I tried to recall if I noticed the hair when I saw the film back in 1997, which may sound ridiculous to regular movie fans or even most cineastes. However, I’ve always loved seeing an example of “hair in the gate” in Hollywood releases.  They have served as a reminder to me that even glossy and distanced Hollywood cinema captures a place in time, hinges on imperfection, exists in the real world despite its tendencies toward escapism and/or high minded social reflection.

The more I thought about this hair, I began to wonder what exactly I was watching.  For viewers of Grosse Pointe Blank who saw the film theatrically in 1997, the hair was a physical presence captured by a material rooted in silver halide’s volatility, projected onto a mechanical screen.  Yet, the “hair” I was seeing was far removed from reality, the projection of a fake imperfection digitized by a network and sent to my home via U-verse cables.  In effect, it’s an allusion to an imperfection that no longer exists.

For those readers who haven’t lost interest after I’ve blathered on about the ontology of a hair for the past two paragraphs, this expectorant-fueled meditation is but a small acknowledgement of how recent advances in digital technology have changed the media we consume—especially older films repackaged in the most cutting-edge formats.  In his 2007 book The Virtual Life of Film, Harvard media professor D. N. Rodowick writes of the differences between celluloid-based and digital viewing:

. . .The film screen and the digital screen present two different relations to duration and causality. Electronic screens give the perception of a continually changing present that can never be whole, or wholly present to us, in any of its instants. In addition, through digital screens our relation is not to an image, but to function or force—that of control and the management of information. We do not ask of digital screens that they provoke contemplation of the past and passing time as we do of film; we want them to sort, organize, give access to, and act on the information in the present. We desire then to manage time or to make time more manageable as there is less and less of it. (141)

An early ad for Kodak film

From Rodowick’s perspective, Grosse Pointe Blank and the physical and digital hairs serve as potent demonstrations of the distribution medium’s relationship to cultural texts. The hair projected onto a film screen is reality’s intervention into a meditation about the falsity of nostalgia and the ethical dangers of alienating the present from the past in the guise of a narrative about a contract killer forced to come to terms with the formation of his identity circa 1986 at a high school reunion ten years later.  It is a reminder that projected images directly shape and reflect viewers’ personal lives and the social fabric of which they are a part.  In contrast, the digitized hair exists as nothing more than an imperfection in a compartmentalized document of the past, packaged for late-night television, online streaming, and digital archives.  It no longer inserts itself into the film and, by extension, reality because as a digital construct, it could be erased under the aegis of “a clean digital transfer” and likely will when the film receives its BluRay treatment.  As a result, viewers’ relationships to not only the physical film but also its narrative content become diluted. Armitage’s film (complete with its production imperfections) is no longer a physical and narrative intervention into individuals’ relationships with the past, but an adjustable archive indicative of a time when cinema was able to ask such questions.

Last week, British artist Tacita Dean opened a “tribute to celluloid” that, despite its reverent nature, seems to take on a similar function as a contemporary Oscar tribute to a director from the Golden Age of Hollywood—Nice work! We remember you, but it is time to move on. Most surprising about the exhibition is the impassioned calls to arms from filmmakers ranging from Steven Spielberg and Martin Scorsese to Jean-Luc Godard (Keanu Reeves also has some seriously profound remarks like whoa) to preserve their medium of choice.  Yet for every seeming victory of celluloid such as Universal’s aborted attempt to stream the upcoming Brett Ratner social problem blockbuster Tower Heist to homes during its initial release, the trajectory of the industry seems clear.  Theatres are converting to digital screens as an advertising strategy, movie projectionists are becoming extinct, and studios such as 20th Century Fox are already ceasing production of physical prints in markets such as Hong Kong.  While I will analyse digital cinema’s direct effects on content in my next post, what is clear now is that our ways of viewing cinema are in crisis, and–unlike John Cusack’s Martin Blank–broing out with The Piven and hooking up with Minnie Driver won’t save us from a largely unacknowledged existential abyss.

 

Dora on the most used porch in Big Stone Gap, Virginia

Last weekend, my family lost its oldest member, 102-year-old Dora Pierce.  Her death took me by surprise.  While I wasn’t in denial that every day after her Smuckers Centennial was as tenuous as it was awe-inspiring, she had always been in such good health. I thought there would be a warning. Over the summer, I had the chance to sit down with Great Aunt Dora and ask her some questions.  She was preparing to leave Big Stone Gap, Virginia, for her son’s home on the day I drove up from Baton Rouge, but luckily, we were able to find an hour to see each other.  It would be the last time we spent together.  It would also lead to an opportunity I would have regretted missing.  As critical as I often am of digital technology on this site, I cannot argue with how vital it was in my nearly impromptu attempt to get Dora on camera a final time.

The interview below is personal, but I hope it’s of interest to anyone curious about how a person older than television, talkies, FM radio, the Great Depression, the Iron Curtain, and the War on Terror negotiates nostalgia with new technologies.  Though I was unable to attend Aunt Dora’s funeral, I heard rumors that she was getting pretty savvy with an iPad in her final weeks.  The only thing I can attest to is that, as the interview proves, she can probably use my Blackberry better than me.

 

Considering we live in the midst of the digital revolution, the fact that the week’s two biggest entertainment news stories are firmly rooted in the still-kicking realm of physical media comes as quite a shock.  Over the weekend, the latest evolution of George Lucas’s one-trick pony Star Wars: The Complete Saga annihilated Blu Ray sales records all over the world.  Then on Monday morning, Rentrak  tallies revealed that The Lion King 3-D easily bested the Brad Pitt-Aaron Sorkin-Bennett Miller Oscar contender Moneyball for the top box-office spot, retaining its position for a second week and reaching a total gross of nearly $70 million.  Though even the most casual entertainment consumer could have predicted an influx of cash into George Lucas’s debt crisis solution-size coffers, The Lion King’s success has ignited a slew of commentary that has positioned it as the latest benchmark of Hollywood in the age of New Media.  Steven Zeitchik of the L.A. Times sees the film as a pioneer of the “retread”—the successor to the remake/reboot in a Hollywood reeling from post-Conan and (sadly) post-Fright Night box-office apocalypses.   While The Lion King is not only a resounding box-office behemoth but also the first in line of a slew of rereleases from Ghostbusters to Titanic to Top Gun over the next year, its success is far from novel.  “Retreads” have been staples of Hollywood economics since the heyday of the studio system, including the  blockbuster performances of The Exorcist and Apocalypse Now Redux in the early aughts.  More importantly, Disney rereleases have been a major part of the studio’s revenue stream since before those of us who saw The Lion King in 1994 were ever born.  In a stunning display of orthodoxy, The Lion King’s latest theatrical run’s primary purpose is not to rake in box-office dollars, but to make perfectly clear that the Diamond Edition Blu-Ray DVD-Combo Pack of the film is ending its lockup from the Disney Vault on October 4th for an all-too-brief walk in the yard. Disney will essentially gross $40 million in profit from a two-week home video commercial. Nothing new is going on here.  The big news is that, despite how advanced contemporary media culture thinks it is, what always worked is still working just fine.

Rather than root around for Twitterverse explanations for these successes or set in motion a similar fatigue for retreads as it did for 3-D conversion (though I’d favor Jaws: The 3-D Retread over Shark Night 3-D), Hollywood should take note of these record-smashing releases in what, by all accounts, are supposed to be the waning days of physical media sales.  What Hollywood of all industries should understand and these two news stories prove is that nothing bests exclusivity.  Lucasfilm and Disney realize they are the purveyors of cultural touchstones. They refuse to cheapen their cinematic legacies.  No director in Hollywood is (for better or worse) more protective of his work than George Lucas and, as a result, his fans know that the latest release of the sacred trilogy and its black sheep children will be an event, an often misguided correcting of old problems, an unearthing of never-before-seen material.  Likewise, Disney rules its vault with an iron fist—films come out to play and go back in for decades with minimal warning. However, when they resurface, fans can rest assured that the latest reiteration will be restored, packed with special-features, and primed to please the latest generation.  In stark contrast, the rest of Hollywood is hellbent on making sure its home video properties aim for a fast descent to the Wal-Mart bargain bin regardless of quality.  Consumers know by Black Friday that $39.99 The Adjustment Bureau BluRay will feature in the Thanksgiving flyers as a $4.99 Best Buy doorbuster (clearly if people are waiting in line for hours at 3 a.m. to buy physical  product, the market is far from tapped). They know that they can wait to see a mid-budget, middling movie like Something Borrowed on demand in two months because the theatrical window has been so shortened. They know that there’s little reason even to buy a popular, TNT-new classic like Shutter Island when the only DVD extra is the dustcase’s recycled-material symbol since they can stream  the exact same product online or wait until its Epix premiere.  When an industry floods the market with a product and displays so little regard for it, why should anyone be surprised it’s experiencing an unprecedented decline?  Excluding Lucasfilm and Disney, the only DVD distributor that has maintained its quality and remained dedicated to improving its product is the Criterion Collection.  Despite home media’s general buying trends, it has managed to retain and even slightly grow its audience. Recently, it even benefited from studio woes by snapping up the rights to MGM’s back catalogue titles like 12 Angry Men and The Night of the Hunter, restoring the “2 for $10” films that line the impulse buy displays of truck stops and drug stores to their status as classics worthy of an edition that knows their importance in cinema history.

A decade ago when DVD’s became the gold standard of cinephilia, even a film like Shaft 2000 was an event release with a stellar transfer, copious special features, and a general sense of quality.  By 2007 when DVD reached its peak, studios began slacking. Special editions were limited releases, barebones copy prices foreshadowed 2008′s stock market tumbles in the weeks after their release, extras gradually fell by the wayside, and multipacks crammed mediocre films together like the mediocre products they actually were. In 2011, the format and its classier BluRay kin are allegedly in an unrecoverable decline.  It’s time for Hollywood to buy into its own conventions. Luke Skywalker defeated the Empire. Simba completed his bildungsroman, survived that wildebeest stampede, and threw Scar off a cliff.  Someone out there is willing to pay $35.99 for a suped-up, no-holds-barred BluRay copy of Shaft 2000.  But Hollywood has to treat it like the personal experience its biggest fan thinks it is.

 

Like many news consumers, I read Netflix CEO Reed Hastings’s E-mail “apology” for the hiccups in the company’s decision to raise prices and separate its streaming and DVD services today.   Unlike many Netflix customers, I cancelled my account nearly five years ago.  While I was happy with the company’s selection and efficient delivery, I missed the interactions of the brick-and-mortar stores that had become part of my weekly routine since back in high school when all the cool upperclassmen I idolized as a freshmen wore those navy polo shirts and engaged in Kevin Smith-style hijinks behind the counter.   In response to this nostalgia, I opted instead for Blockbuster’s mail service, which I still subscribe to despite the company’s slow death and wishful good fight.  It’s win-win.  I can meticulously stock my queue with hard-to-find and should-be-easy-to-find films (at last count, my local Blockbuster had only four of AFI’s top 100 American movies) and return my mailings to the store to trade for new releases.  There’s even a free in-store rental coupon every month for those of us who can’t make it through but can’t quite give up on that 70s Michael Caine war movie all the cool kids namedrop.

However, over the past two years, Netflix has become a pox on cinephilia.  When the company began, it treaded heavily on that democratizing power of the Internet so hyped in the late 90s, making Béla Tarr and Lucio Fulci available to film fans living in the boonies, too far away to stake out Scarecrow Video on a regular basis.  Slowly, the company shifted from ambassador to arbiter of taste, lording over its streaming availability capabilities with those all-too-rare films relegated to “very long wait” status.  Then came the all-out assaults on the three B’s that were its highest-calibre competitors.  Blockbuster, with its catering to the average film-viewing demographic, easily fell victim to Netflix’s home delivery and automatic mailings.  Why stop by the video store on the way home from work or make a special pre-sleepover run for the kids when a movie an algorithm recommends comes like clockwork in the mailbox?  Borders and Barnes & Noble were different beasts though.  Catering to avid film fans who prided themselves on building their own DVD libraries, these stores specialized in bringing a host of left-of-field films to strip malls across the country. Yes, these corporate chains may have pushed out a large portion of local stores in the latter part of the century, but many truly great stores were (and still tenuously are) thriving. More importantly, these chains brought media to areas where a chic movie boutique was never economically feasible and where limited release films never came to theatres unless nominated for a host of Oscars. Like myself, many of these regular chain store customers were early Netflix converts who used the service primarily to test-drive prospective purchases or check out an older film with a reissue on the horizon that we would then purchase at our local store (or sometimes amazon).  Netflix was just a novelty; it understood our tastes and, of course, it was cool.  Yet, it also eventually dug its tentacles into my demographic via its streaming service.  Three years ago when streaming become a viable option for the company, it didn’t originally seek out summer blockbusters. It made deals with Zeitgeist, partnered with the Criterion Collection, and took full advantage of the cheaper licensing and viewer-hungriness of indie and art house films.  In a recession when the $50 needed for the Criterion release of Che could be a sum that separated those eating lunch from newly converted Castro disciples, streaming was an easy choice.  The DVD market bottomed out, Barnes & Noble reduced its inventory, Borders imploded, movie theatre attendance dwindled after an early Age of Obama spike, and the survivors of the indie store wars that Blockbuster, BN, and Borders allegedly instigated experienced their actual death rattle.

After cutting a swath through the film industry so strong it led to an industry panic that culminated in the 28-day delay compromise of 2010, Netflix really got cocky.  In a press event at the Paley Media Center last week, chief content officer Ted Sarandos revealed the company’s true opinion of its most devoted customers:

the DVD business has a long life in Middle America, but it’s just not part of our future.

A company that once prided itself on championing the rare and giving crash courses in cinema history through the power of suggestion had succumbed to the same Flyover State, Heartland jargon reserved for only the most out-of-touch, style-over-substance Hollywood suits and guns for hire.  Like a wayward Frank Capra villain who just can’t stand that Mr. Smith’s democracy business, the company bought into the same dictatorial gatekeeping it once served as an alternative to.

Now, we all have a problem.  Thanks to our dedication to the latest technology and easiest way out, Netflix is legend.  Film fans will either have to eat those cost increases and support the monopoly or severely limit their choices.  Borders is dead. Blockbuster, Barnes & Noble, and independent establishments are shells of themselves.  Apple never quite figured out movies and television and HDTV manufacturers like Sony are too smart to make a deal with that devil.  Hulu is facing some growing pains it may never overcome. There’s the still-growing Redbox, but who really wants to patronize a glorified vending machine that considers Love and Other Drugs  a movie too old to stock as a primary film source? As we bemoaned the power of Wal-Mart, we welcomed another monopolistic presence with open arms that can affect our civic and cultural discourses in ways a blender made in China and sold at every Interstate exit in America never could.  In 2007—the last year Internet entertainment and bricks-and-mortar stores maintained some semblance of equilibrium—the Coen Brothers included the quite prophetic line, “You can’t stop what’s coming,” in No Country for Old Men. We can’t, and, thanks to the power of shiny, easy choices, we all lose.

 

The past few weeks have brought a barrage of 9/11 retrospectives for the tragedy’s Tin Anniversary, and I’ve been amazed at how revisiting those images still makes my stomach clinch. However, the most insightful moments of the various clip shows have been the all-too-brief looks back at the 106 minutes of morning news programs on September 11th, 2001.  Seeing how Diane Sawyer waxed philosophical on pet life expectancy, Fox News featured a giant Mr. Peanut, and Matt Lauer interviewed a biographer about the last days of Howard Hughes somehow made an even greater impression on me now than the images we have been desensitized to over the past decade.  There’s something about these precipice-of-crisis televised moments that evoke the magnitude of 9/11–a day so fundamental to contemporary America that it made slashes and (ironically) Arabic numerals grammatically permissible in all contexts.  9/11 ended 2,891 lives, destroyed two of America’s most recognizable buildings, and crushed our sense of security at the airport and beyond, but it also exposed Mr. Peanut, mythic millionaires, and pet medical breakthroughs as not only less relevant but also embarrassingly shallow.  With 9/11 marking the first time in American history our nation was exposed to just how arbitrary  and misleading First, Second, and Third World divisions are, such signs of wealth and cultural clout were surpassed as icons in the moments it took the Today show to cut to an eerily reserved commercial break at 8:46 a.m.  Aided by television, our nation underwent an unprecedented sense of collective trauma, which more than likely explains why it took me over an hour to find the linked clips above.  Only the President or other public figures can be assassinated. Only people who live on the coast can see their levees break after a hurricane. Everyone can be blown up at work or on a flight in the name of fundamentalism.

National Park Service

Over the weekend on This American Life, Ira Glass noted his surprise that many 9/11 survivors and affected families opted to privately remember, forgoing the ever increasing public memorial services–especially this year. Glass then asked a question I had never thought about: “Just who are these events for?”  There’s an easy, but uncompromising answer I have been refining daily over the past few weeks.  This semester, I am teaching a 9/11-based rhetoric and analysis course for college first-years, the majority of whom were eight years old when the attacks happened. Since I last taught the course during the fifth anniversary of the attacks and my first year as a college instructor, now felt like the right time to revive.   I began the semester with a “where were you?” personal analysis that sounds a lot more complicated on my syllabus than it actually is.  While I got a lot of great pieces, most weren’t about 9/11 directly like the excellent essay from five years ago in which a student from New Jersey watched the attacks unfold from the roof of her house.  Instead, they were about children who were confused and sometimes infuriated because commercials for an action movie they asked their parents if they were old enough to see when it came out had preempted The Fairly Odd Parents.  These memorial services are for my students and myself, individuals who know 9/11 happened to ordinary people on an ordinary day and could feasibly happen to us.  However, unlike those who have to live daily with the lingering trauma of its aftermath, we have no outlet to vent our anxiety, no hurdles to cross or fragments from which to move on.  What we do have is the knowledge that if we, for even one day a year, acknowledge the potential for devastation to happen through mourning an event to which we were tangentially related, we can’t be caught off guard like Mr. Peanut and the lovers of pet miracles.  Mourning and saying that 9/11 changed everything serve as chants, mantras, secular prayers to ward off surprise and lay the groundwork for coming to terms with a similar event happening in the future that may directly intervene in our daily lives.

Yet, these release valves have also given us carte blanche to attempt to cultivate a world that can’t be preempted.  Despite the increased political awareness of the Post-9/11 era, American culture over the past 10 years has been marked by a shift away from shared culture and toward fervently individualist niches.  Since 9/11, our collective experiences have dwindled: The Super Bowl, James Cameron’s Avatar, and the phrase “in this economy” are arguably the only near universals in our cultural lexicon.  Even the three most influential cultural forces of the decade, Harry Potter (which made its film debut 10 weeks after 9/11), Twilight, and President Barack Obama, began as grassroots efforts, organized communities that eventually reached the critical mass to enter mainstream popular culture. Not coincidentally, all three also have equally virulent opposition as dedicated and grassroots as the properties that are the targets of their venom.  As any New Media proponent will spout, “Old Media is dead.”  Such a mantra asserts that no one watches Big Three Broadcast news, reads print newspapers, or consumes other physical media.  However, it provides little insight into why such is the case.  Much to my students’ surprise and chagrin, 9/11 managed to interrupt programs on every cable channel 10 years ago. It easily grabbed every newspaper front page and every magazine cover.  It even affected the display and inventory of Barnes and Noble, Best Buy, and the-soon-to-be-deceased Borders bookstore. Ten years later, an event of similar magnitude would have to capture 900-digital cable channels touting “reality shows” that make them ratings contenders, millions of blogs heavily divided by subject and political ideology, a multitude of Kindles and Nooks, and Facebook status lines of people who prefer the unity of their “I love the cold side of the pillow at night” group to liking Huffpo and Drudge for well-balanced, well-informed  minifeed updates.  For the first time in the Information Age, it is possible, if not to tune out, at least to tone down collective trauma.

Yes, increasing digitization and narrowing focus on individual niches have also had positive outcomes. Twitter plays an integral role in union strikes and boycotts and Facebook aided in the Arab Spring. Meetup.com CEO Scott Heiferman even refers to his social network in a recent E-mail to members as a “9/11 baby” while proclaiming:

9/11 didn’t make us too scared to go outside or talk to strangers. 9/11 didn’t tear us apart. No, we’re building a new community together.

If one overlooks the problematic aspects of transnational media corporations like Twitter and Facebook aiding quests for “freedom,” these examples sacrifice the broader terms of community, national culture, and collective participation for like-minded “communities” who never have to step outside the confines of their core beliefs and interact with the culture at large.  Like the avid movie fan who has abandoned the collective experience of the theatre for a tweaked out HDTV-BLUray-STREAMorama system or the Facebooker who filters political comments from his non-like-minded virtual friends, these communities are constrained and out of touch, insulated and stagnant. If there were ever succinct explanations for the lack of civility in Post-9/11 politics and our current political stalemates, look no further.

Building our own virtual and domestic “golden worlds” makes us feel important and impressive (why else would I be blogging?). In the past ten years, we have tried to shield ourselves from another cultural crisis as far-reaching as 9/11 via retreat into our digital selves.  We also haven’t really solved anything or dealt with our problems.  But we’ve loved cable hit Jersey Shore, hated cult show Glee, engaged in days-long Facebook debates about Obamacare, and filtered United 93 and Bruce Springsteen’s The Rising from our Netflix and Pandora accounts respectively.  We will never forget 9/11, but we sure like to believe we aren’t trying to.

 

 

As the frequency of impromptu lectures telling students to put away cell phones during class increased last semester, I knew I had to rethink my technology in the classroom policy for the upcoming academic year.  So this semester, I implemented a rather draconian rule that bans technological devices in the classroom.  After the first class meeting, students who use a device during class—including but not limited to Smartphones, e-readers, laptops, and i-Pods—receive a two-point deduction from their final grade for each offense under the authority of my newly minted professionalism grade component.  So far, the policy seems to be a rousing success as I have yet to catch a single student “plugging in” during our 50-minute class sessions.  However, I still don’t feel right about the whole thing.  When I got into this business (and it is increasing becoming one despite our “life of the mind” ideals), I, of course, fancied myself the cool teacher—the one whose lectures were so downright stunning they would easily thwart student desire for any in-class diversions.  I viewed any texting, facebooking, etc. as a personal affront, a great insult to my professorial ego rooted in the ever dwindling attention spans of the American twentysomethings to which I still demographically cling.  What never crossed my mind were the actual motivations behind the “blinking light, glowing screen” disease that has become an epidemic not only on campus but also in nearly every feasible social situation from meetings and academic conferences to parties and multiplex matinees.

Last spring, I read New York Times tech reporter and budding screen icon David Carr’s Sunday Styles mediation on Smartphone manners.  It’s a great piece and clearly preached to the choir as the objects of Carr’s venom would likely not have the stamina to endure page jump (or multiple e-page) length.  Carr is unapologetically scathing about his fellow SXSW conference goers who can’t seem to pry themselves away from Smartphone screens long enough to endure actual human interaction.  Yet, at a party I recently attended, I found myself in the ironic position of feeling a constant and burning need to check my Blackberry despite namedropping Carr and his piece earlier at the gathering.  Hypocritical, yes, but also leading to a fleeting revelation about the unacknowledged role Smartphones play in our social lives.

Though Carr’s piece is a nuclear contribution to the oft-debated issue of cell phone manners, the most striking aspect of his article is its setting.  The meticulous attention to Smartphone screens happened not at his paper’s office or among friends, but at a technology conference where clout is gobbled up by the coolest, hippest, and most cutting edge—not the typical terms our culture defines technogeeks even when sporting Euro-style turtlenecks at nearly hourly product unveilings.  An environment defined by one-upmanship and specialty knowledge could unsettle even the most renowned individuals in a field as they contend with a near total loss of control.  Yet, by pulling out a Smartphone and checking messages (be they urgent replies from the office or weekend Cost Plus World Market coupons), adrift individuals in an unfamiliar space can immediately regain their statuses as centers of the universe.  Rather than merely serve as a sign of rudeness, a quick glance at a phone can act as an anchor that both puts an anxious individual in balance and serves as a subtle cue that the offended individuals like Carr are as intimidating a presence as a techie at a national conference can be.

With Carr’s article on my mind at that party, I made it a point to always have my phone in my pocket when talking to someone. However, as soon as I was alone, I immediately whipped it back out.  Such behaviour served multiple purposes. In those moments, I was no longer the guy standing in the corner, but a workaholic who couldn’t abandon pressing issues for simple leisure.  Rather than barrage total strangers with small talk, I could text witty observations to my equally critical friends.  I did not have to think about my recently-single-after-a-lengthy-and-dense-relationship status and talk to girls; I could just dwell on business that needn’t be dwelt upon while constantly reminding myself about larger priorities as I bid my time before a mannerly exit.



Such behaviour may be unhealthy, but it is still a coping mechanism for life’s little traumas.  Looking back over the most glaring instances of cell phone use in my classes, a clear pattern exists.  No one had their cell phones out when we took a tour through teen music that culminated with Rebecca Black.  Students were always engaged and ready to eviscerate the latest digital whipping girl.  Only when we got to the more challenging aspects of the class—in this case Rebecca Black as intro to semiotics—did the phones come out.  While many students still retained some semblance of engagement, others were finger slapping their keypads and eyeing their touchscreens.  Not coincidentally, the latter were generally also the ones who required the most outside help to come to terms with the material.  I could easily dismiss their struggles as not paying attention in class, but doing so would be simply to gloss over the problem and perceive their behaviour as adversarial rather than as a way to feign control like myself at that party.  Similarly, I have noticed that as rampant as phone use is at the movie theatre, the amount of glowing screens is usually inversely proportional to the film’s perceived complexity.  Though a few phones did go Glow Worm during Transformers: Dark of the Moon, they seem to flicker to life the most during widely released smaller films that clearly have an agenda beyond silly antics and technological spectacle.  At a recent Sunday matinee of the Paul Rudd Sundance pickup Our Idiot Brother, there were waves of brightness one could mistake for the house lights coming on early.  Judging from the constant laughter, such was not a negative response to the film’s quality.  In the moments when Paul Rudd’s Ned was selling marijuana to a uniformed officer, buddying up to his parole officer, or gently ribbing sustainable farming, nary a light could be seen.  Only when the film obviously but effectively indicted America’s “find yourself” cultural relativism and aspirations for a whitewashed urban upper-middle class lifestyle did light engulf that state-of-the-art theatre in my suburban mixed-use center multiplex.

Understanding the motives of our screen addictions is in no way an endorsement of such behaviour.  Like any other coping mechanism from alcoholism to sex addiction and overeating, it is damaging to the individual and the overall social fabric.  However, by identifying the causes motivating this behaviour, we could start to view such technology not as the blanket lifestyle enhancer for which it is commonly perceived but as just another physical manifestation of our First World Traumas.  As we try to define American life in the wake of the abstract culture shocks evading resolution that came with 9/11 and our Too Big to Fail endless recession, the ability to cradle our social worlds in the palm of our hands seems an apt way to get through the daily grind.  Then again, maybe it is just unrepentant rudeness.

 

During my first semester of college, there was this guy, the plausible spawn of John Turturro and Radio Raheem from Spike Lee’s Do the Right Thing, who would spend his days on campus with a candy apple red boombox resting on his shoulder that played an endless loop of underground rap.  He could have been 18 or 32 underneath the duck tail, wifebeater, Fresh Prince-era shirts, and endless bling and, considering the time he spent in quads and alleyways while the rest of us were coming and going from class, one could make an argument for either.  After endless speculation during pre-class idle conversation and profiles in the campus newspaper and on the radio station (I’m pretty sure he worked there), his fame culminated with the most elite of digital imprints: the fan club “I Know the Guy on Campus with the Boom Box” on a brand new website called Facebook that had made its way to our Southern state school after becoming integral to Ivy League and Pac-12 campus life (and allowing Mark Zuckerberg to seek revenge on his ex-girlfriend and guys who row crew if David Fincher and Aaron Sorkin are to be believed).  And then just before finals, he disappeared.  I hope he graduated, went on to better things, but campus just wasn’t the same.  It just didn’t feel like college anymore without a blatant, albeit racially problematic, assertion of counterculture identity proclaiming itself on my afternoon Starbucks runs.

As Boom Box Guy became just another story I’d tell my kids about “the best years of our lives” that faded to black, I began to notice that more and more students adopted his keeping with the beat antics in the quad.  Only this time, no one else could hear.  With the tag team of Steve Jobs’s innovation and Bono’s endorsement, the i-Pod became the definitive gadget of the millenials, our own method of shutting out the world’s Post-9/11 uncertainty with our elite and often embarrassing catalogues of personal taste.  In a world where the bound-for-the-bargain-bin Deep Blue Something albums of middle school could meet the latest Shins album we bought to impress the cute hipster girl in that postmodern lit 400-level course in our pockets, what room did we have left for the gospel of Boom Box Guy—even if he had his own dedicated Facebook group?

Looking back, this moment was the beginning of the end–the beginning of the online world that would dominate our social lives with Facebook and Twitter, turn websites into transitive verbs, calibrate our tastes with Amazon.com’s suggestion algorithms, and simplify discussions of copyright ethics to blanket statements such as “why spend the money when I can download it online?”. It was the end of what defined my own adolescence. As a kid whose holiday season began thumbing the pages of Rolling Stone’s used-to-be-annual “500 best” features as I strategically planned my run to our local CD store to snap up the best music I never heard before a weekly trip to the movie theatre, this was serious—a threat to the way I lived my life.  It became harder for me to interest even my closest friends in such pilgrimages when they could just download, so, as any only child is prone to do, I went at it by myself–still happy, but missing the Hornby-lite conversations that first come to mind when I think of my time in college.  I developed a toxic resentment of all things Apple, only caving for an i-Pod when it was a requirement for a research grant in grad school. It is the same i-Pod I still own that was already archaic a week after I opened it when Apple released its next generation; the same i-Pod 50-Cent “pimped” before his ill-fated turn in that Jim Sheradin movie.

As digital advances from the e-reader to Netflix’s streaming service have changed the way we “consume” media, I began feeling even more uneasy.  Any technophile can (and does) tout the tenet of the Digital Revolution that any and all information is available for consumption at our fingertips. However, boiling down the films, music, books, and other texts that define who we are to consumption epitomizes the cold, calculated, isolation that is inherent to such advances (opponents to The Culture Industry be damned).  Yes, I can now find Paul Thomas Anderson’s early short films on You Tube, and download that out-of-print Warren Zevon album without waiting 7-10 business days for delivery from Amazon, but I can never replace the experience of receiving my dubbed copy of P.T.’s films in a The Travel Channel dust case after searching diligently on eBay or waiting patiently for that Zevon record until one day someone needing quick cash traded it in to the record store.  Those experiences showed my dedication to the works that spoke to me, cemented them in my identity, and made for great conversations with friends that “I’ll gift it to you” can never replace.  In addition to appropriating Walter Benjamin’s discussion of the aura for a digital world, these goose-chases also brought up a slew of questions that digital procurement never could: What about this text speaks to me so strongly I’d take such measures to own a copy?, Am I just an elitist, anti-consumerist consumer or a patron of the little known?, Does my history with these texts affect the way I view them?, and, most importantly, Can these texts and my devotion to them help me to define who I am without an expensive trip to Paris to find myself?

Many journalists and scholars have written extensively on the repercussions of our Internet Age with impeccable gusto (Nicholas Carr immediately springs to mind). Yet, most have focused on how Google Inc.’s information monopoly and America’s search engine habit have physically affected our brains and intellectually altered our ability (and desire) for critical inquiry. Much work is still left to do on the implications the Digital Revolution has on how we relate to media and the arts and, more importantly, how exposure to such texts via the ambivalence of the computer screen alters not only the content of contemporary media but also our personal relationships with the outside world in local, global, and “glocal” contexts.  This blog attempts to fight that admittedly uphill battle of interrogating the ethics of analog texts in a digital age.  Through engagement with and discussion of technological advances, past and contemporary literature, film, and other arts, and debates over privacy and other ethical concerns, I hope to use the power of the blogosphere to play the part of contrarian with the goal of fostering discussion of where our cultural output is headed and why.

Though such a mission statement is vague and contradictory for a blogger advocating the preservation of a sense of analog ethics, there are many pitfalls that my future contributors and I hope to avoid.  The Noisy Philistine is not a Luddite blog with the intent to lob invective rants against the Apples, Googles, and Amazons that govern the new Empire of which Michael Hardt and Antonio Negri speak. I do not intend to go Robespierre on the Digital Revolution because I am fully aware that it has already happened and its repercussions govern our daily lives. Even my much-loathed i-Pod comes in quite handy on road trips and gym sessions despite the fact that I still transfer CD’s onto it. Nor do I intend the site to devolve into a simple review source that catalogues opinions of the latest films, books, and music.  Though discussion of recent releases will be a hallmark of the site, its intent will always be to place a text into a much larger context while promoting discussion with my readers.   In providing commentary, my primary goal is to simply make my readers think about if and how “consumption” of media differs from “connection” to it—if it means anything that the lines for the Apple store on Tax-Free Holidays and Black Friday utterly annihilate the turnout during the days people would wait outside all night to be the first to own a copy of Titanic or a new Beatles record.  In our Information Economy, delivery methods have dwarfed even content.  It matters little what a text is about or why one likes it as long as it can be consumed on the latest i-tech or newest mobile device.  We seem to be OK with that fact that our Smartphones, by and large, are becoming smarter than us. We are developing a disconnect from media that uncomfortably mirrors the same process our gadgets use to catalogue it. If we are to maintain and develop the critical inquiry, rationality, and holistic worldviews to bring us out of the economic turmoil that came with the world’s latest revolution, this simply will not do.  With that Boombox Guy off the radar, someone has to remind us of the connections we have to the vast world of ideas contained in the texts that surround our daily lives. While I hope he’s out there reading this, the curious are stuck with me—less loud, flavorful, and flagrant, but just as dedicated to that “Fight the Power” cause.

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